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  PERFORMANCE TIRE GIANT – PIRELLI VS. MICHELIN For decades, Pirelli and Michelin dominated the summer performance tire market. Michelin had the Power Sport that first made an appearance in the early 50s. Pirelli had the P Zero that served them so well in formula racing. Both companies are over a hundred years old, but they took different roads to arrive at the top of the pile. Michelin has always been the transparent company focusing on the quality and features of their rubber. While Pirelli hooked its star to the success of glamorous brands resulting in relationships with Ferrari, Lamborghini, Maserati, and other exotic Italian brands.  That said, Michelin and Pirelli both have a lot in common as well and are often comparable. Both take great pride in the quality of their products. As a result, both companies have always invested heavily in research and product development and it’s not surprising that both have contributed innovations to the tire industry. Established by innova

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THE ULTIMATE IN STYLE AND PROTECTION

WHAT ARE THREE PIECE WHEELS AND WHY ARE PEOPLE CRAZY ABOUT THEM

You’ve seen them. You’ve probably drooled over them. They are those amazing rims, usually mounted on equally amazing rides, that have crazy awesome designs and custom finishes. What you probably didn’t know unless you are really into rims, “they” are three-piece wheels, a wheel design that until relatively recently, was only used only as one offs for exotics and racing teams.

MAR 17, 2021

A three-piece wheel consists of three distinct parts, a forged center, spun aluminum inner barrel and a spun aluminum outer barrel (lip).  These three components are sealed together creating the final product. So, what’s so special about that? This manufacturing process allows for an almost infinite selection of fitment configurations. Because these wheels are almost always custom orders, they can be designed to accommodate any modification to suspension, brake size, bolt pattern etc. to ensure the wheel is a perfect fit for a specific vehicle. That’s an important consideration for any vehicle but critical for high-performance rides.

For us, fitment is everything. It doesn’t matter how slick a wheel looks if it doesn’t fit right. However, for many owners of six figure rides, correct fitment is assumed and what really counts is enhancing the appearance of their vehicle with some awesome rims. Because they are custom made and multiple part, three-piece wheels are ideally suited for unique designs and finishes. Each piece can receive a design element and that means each piece can bring a unique contribution to the total design. Outer rims (the lip) can have stepped lips or double stepped lips. Inner rims and cores can support any kind of spoke and cap design from traditional five spoke, to blades, to floating spokes and more. Even the style and placement of bolts can be customized. And colors…the rainbow is your guide. Because each piece can be finished before assembly, multiple finishes are routine.

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